How do I apply for consideration by the selection committee?

Carefully read and accept the Terms and Conditions. Complete the Application Online HERE. Provide credit card and payment information, authorizing MvVO ART to charge a seventy-five dollars ($75) nonrefundable application & administration fee to said credit card. Upload four (4) high resolution images of four (4) artworks (individual or a series) you choose to enter for evaluation, in either JPG or PNG formats. Make sure the digital images you submit are free of viruses and other digital contaminants that could damage software systems. Please be advised that by submitting images of your work you authorize MvVO ART to publish, modify, and use submitted images and your name for AD ART SHOW 2021 marketing and accreditation purposes. However, you continue to retain rights to your works, which we will accredit when applicable. In the application, you will see the various options to participate. We try to keep the cost of entry reasonable at $375 and $50/month to be in our e-gallery with up to 12 artworks. We do not take commission, and the fee you pay goes directly to covering our costs and producing our show so that it can be the best that it can be for you, our artists. We encourage artists to ask their companies to sponsor them and celebrate them. Some artists prefer to apply independently so it is really up to the artist.

What is the deadline to apply?

The deadline to submit an application is March 21. This deadline is final, and there will be no extensions.

How will AD ART SHOW 2021 select artists to participate?

Artists are selected for AD ART SHOW by a Selection Committee made up of Art world professionals and noted collectors. The jury views the submissions and chooses the participants on the basis of aesthetic quality and demonstrable artistry as perceived by the consensus of the Selection Committee. All Selection Committee decisions are final. The 2021 selection committee will be announced in March.

Who should apply?

Artists currently working—or with roots— in Advertising, Media, Marketing, Commercial Design and Brands are welcome to apply. We are supporting the deep well of creativity and talent among artists with “day jobs.’ We applaud their dual careers and consider them to be following in the footsteps of many famous artists including: Andy Warhol, Rene Magritte, Henri Toulouse-Lautrec, Keith Haring, Kurt Schwitters, Grete Stern, Marianne Brandt, Aleksandr Rodchenko, Norman Rockwell, Edward Hopper, James Rosenquist, Jasper Johns, Robert Rauschenberg and so many more. There is a world of undiscovered and overlooked talent in artists who also hold positions in media buying, brand management and aspects of Advertising and Brands not usually associated with Art, as well as many fine artists holding positions as Art Directors and Designers in both agencies and in-house brand art/design departments. In a profile of MvVO ART founder Maria van Vlodrop, ADWEEK described AD ART SHOW as, “… bridging the gap between the art world and advertising by championing artists working in advertising and celebrating their work.” AD ART SHOW 2021 will bridge that gap and provide a launching pad for ART careers. Check our Eligibility Checklist for clarification.

What can I exhibit?

You must provide a high-resolution picture (300 dpi) of your Art. Your Art can be in any medium, i.e. Painting, Sculpture, Photography, Works on Paper, or Mixed Media (Collage, etc.). At this time, we prefer still images & will not be accepting video art or gifs. Please be mindful of how to photograph your artwork’s medium, so that it is showcased to its best advantage. Please submit high quality SCANS or PHOTOS of JUST THE ARTWORK (no background environments visible, or angles of the art, no frames, straight-on shots only & no watermarks on photos!) Your photographs must be high resolution images of 300 dpi. If your images are not high resolution, they cannot be used. PLEASE NOTE: Artwork may be resized to accommodate name and artwork information. The artwork you show must be your own work, owned and copyrighted by you. It must not infringe on any copyright, trademark, or intellectual property. The artwork is your creation and you created it on your own time, and you are free to sell it. PLEASE NOTE: Explicitly sexual or violent content, as well as content featuring weapons, will not be accepted due to the fact that your Art will be displayed in the City and is subject to NYC Public Art display regulations. IMPORTANT: THE IMAGE YOU SUBMIT FOR EVALUATION MUST BE THE SAME IMAGE WE WILL SHOW ON THE WESTFIELD OCULUS DIGITAL DISPLAY FOR AD ART SHOW 2020, BARRING ANY UNUSUAL CIRCUMSTANCES, WHICH WILL BE CONSIDERED ON A CASE-BY-CASE BASIS AT THE SOLE DISCRETION OF THE CURATOR.

What will it cost to exhibit my work at AD ART SHOW 2021?

The fee for submission is $75 to enter, and $375 to be in our group show in addition to $50/month to be in our e-gallery. We do not take commission, and the fee you pay goes directly to covering our costs and producing our show so that it can be the best that it can be for you, our artists! AD ART SHOW is juried, curated and supportive of artists. This is a selling exhibition open to selected artists only. You can indicate your preferred choices in the application form, and we will try our best to meet your requests. However, please note that this is a juried selection and only selected artists will be invited to participate. There are different levels of participation, depending on your budget and desire for exposure. Please see the application form for all the options available. As our artists have ‘day jobs’ we encourage them to ask their agencies and brands to support their participation in AD ART SHOW. In summary:

• $75 to apply

When is payment due?

Once selected and notified, you will have five (5) business days from the notification You may wire transfer the fee to an MvVO ART account, which we will specify in the Selection Notification correspondence and pay via Paypal. Exhibition space will be forfeited if MvVO ART does not receive payment within five (5) days from the notification date. No exceptions will be considered. If space were to become unavailable, MvVO ART’s sole obligation will be to reimburse the exhibition fee.

How should I price my work?

AD ART SHOW includes works at many price points and our experience shows that this is a good policy. More established artists generally command higher prices in comparison to newer artists. We leave pricing up to the artists, but please keep in mind both your sales record and your experience in the art market. Our past exhibitions have featured works sold in the $500 to $2500 for emerging artists, and higher for more established artists.

How can I enhance my success at AD ART SHOW 2021?

We recommend you follow MvVO ART on all social media platforms, as well as all the AD ART SHOW artists and continue to be active on social media and in your communication throughout the show period and while you are on Artsy so you can maximize your exposure. Tag MvVO ART in as many places as you can so we can like your posts and share them too! The most active artists have a better opportunity to get noticed. Fortune favors the bold! Go for it! AD ART SHOW will provide you great content for your portfolio and resume.

When will selected artists be notified?

Selected artists will be notified by email within two weeks of the Selection Committee having made their selections. Selected artists will need to commit/and pay within 5 days of selection notification. Space is limited and we have a waiting list so please abide by this deadline.

Can my company or a brand sponsor my submission to AD ART SHOW 2021?

Yes, we encourage you to speak to your company or a brand about the possibility of being sponsored to take part in AD ART SHOW 2021, as many of our artists have done in the past. We will happily recognize your sponsor as supporters of emerging artists. Please email us at info@mvvoart.com with any additional questions.

Where/how do I ship my artwork?

There is no need to send any physical artworks to the digital exhibition.

What is AD ART SHOW?

AD ART SHOW is a groundbreaking juried art exhibition, launched at Sotheby’s New York in February 2018 and now in its fourth year, featuring artworks by artists from around the world who work—or have roots— in the world of Advertising, Marketing, Commercial Design, Media and Brands. MvVO ART created AD ART SHOW to offer opportunities for these talented artists to get noticed and gain recognition for their contemporary Art. AD ART SHOW is an innovative platform designed to promote artists by generating exposure and creating the kind of connections that can launch or enhance an art career. The AD ART SHOW venue is the Oculus at the Westfield World Trade Center—our location since 2019. It was designed by noted architect Santiago Calatrava and is one of the most famous landmarks in New York City. AD ART SHOW offers artists exposure to the art world, art lovers, collectors, and the general public.

Is there a commission on sales?

No, there is no commission fee on sales. The artist packs the work, and the buyer pays for packing and shipping. The artist is also responsible for providing a certificate of authenticity and for packing/wrapping art and shipping the Art. If the collectors comes via MvVO ART, we do the invoicing for you and charge a flat fee of $75 to cover our charges. You can sell the Art independently from us too. Just please let us know that the Art was sold so we can mark in in the egallery and you can replace the image.

Can I meet other Artists?

Yes, we encourage this, and many lasting friendships and professional relationships are formed at AD ART SHOW.

Can I meet Collectors?

Yes, if a collector is interested in your Art, MvVO ART connects them directly with you.

What are the important dates of AD ART SHOW 2021?

The show will run from May 1 thru May 31, 2021. MvVO ART will host a special virtual Opening on Tuesday, May 4, to maximize our global reach. The artist who receives the most votes by the jury of collectors will receive a specialty Clio Award for contemporary Art. The Oculus is a major New York City transportation hub; and it is open 24/7. Commuters, shoppers and a wide range of New Yorkers and tourists pass through it on a daily basis. Artists and their guests may visit anytime—and even many times—during the month-long show, and we invite our artists to create Art viewing ‘meet-ups’ in May observing all Covis-19 protocols of NYC and the Oculus.

What are the benefits of participating in AD ART SHOW 2021?

1: Large Scale Exposure! This is an amazing opportunity for exposure on a grand scale! AD ART SHOW brings ART directly to where New Yorkers go on a daily basis, by taking over an advertising space worth hundreds of thousands of dollars and turning it into a digital Art gallery. Brands advertising on these monumental screens include: Chanel, Pepsi, Uber, Samsung, and other top consumer names. Turning a transportation hub into an Art Destination is the perfect bridge between Advertising and Art, in a city known for both. 2: Exposure to the Art World and Collectors Our Selection Committee is comprised of well-known Art professionals. The AD ART SHOW selection process puts your work in front of this panel of discerning experts. Being chosen for the show, is an opportunity to get your work seen by other critics and collectors. This could help launch your Art career or take your career to a higher level. 3: Prizes & Recognition for the Winners of AD ART SHOW AD ART SHOW 2021 has two selection committees of noted art figures: Established Art professionals such as curators, gallerists, art critics and Art advisors. Together with our MvVO ART team, they select the artists and identify 7 finalists. Renown Art Collectors, who review the work of the 7 finalists and vote for three winners. The artist who receives the most votes receives the prestigious Specialty Clio for Contemporary Art. The three winners get extra mentions in our press and overall communication. We celebrate all the AD ART SHOW artists as they have all been carefully selected to participate in our show by Art professionals and form close relationships with all. 4: Presence on Artsy Artsy is the largest global Art marketplace today. It gives active collectors, art advisors, interior decorators and architects an opportunity to discover new artists and purchase artworks by both new and established names in Art. We feature AD ART SHOW artists’ work on our MvVO ART Artsy gallery. Your work will be in the same virtual environment as famous artists and contemporary peers. 5: Additional Opportunities Some of our artists are selected for additional opportunities to gain more exposure. In 2019, we had an opportunity to showcase some of our artists at an event in Tokyo and we organized an exhibition for one artist in the Fendi showroom at the Kips Bay Designer Mansion in New York City. We match the artist with these opportunities when they arise. 6: Social Media Exposure MvVO ART will promote you and your art across our social media channels. When the opportunity presents itself, we will feature some of the artists in editorial content. We are also happy to support our artists by sharing their announcements and celebrating their accomplishments on our social media platforms even after the show. We believe in long term relationships with all our artists. We also encourage all artists to like and promote each other. There is a real sense of belonging for everyone involved. 7: Fun and Networking AD ART SHOW offers opportunities to meet collectors and to engage with other artists. Many friendships and important connections have grown from the supportive environment of our shows. AD ART SHOW offers exposure to collectors, art advisors and more—the kind of people who can boost an art career to a higher level. Exchanges with other artists can also be valuable in establishing both in-person and social media networks. 8: AD ART SHOW Opening 2021 Since 2018, we’ve had amazing in-person and virtual opening show celebrations. Our 2020 virtual celebration was a huge success and given the current situation, we are planning another virtual Opening on May 4. Our team will also be at the Oculus and happy to meet with you! We just need to follow COVID-19 protocols. We will be providing more information as we get closer to May 4. 9: Photos, videos, content We document the show overall and provide artists with amazing photos of the show. We also encourage all the artists to take photos of the exhibition and use in their portfolios and communication. Artists can bring their own photographers for individual photos.

What happens if I am not selected?

We receive many applications and try to accommodate the maximum number of artists possible. All artists who apply enter our database and are considered for future opportunities.

What do I need to know first?

Since our show is entirely digital, your Art will be displayed on the monumental screens inside the Oculus at Westfield World Trade Center and featured for sale on our online gallery on Artsy. Artists are selected through our online application process, so there is no need to send physical work—only digital images (300 dpi) are required. The show is open to artists from around the world who work, or have roots, in Advertising, Marketing, Commercial Design, Media, and Brands. See our Eligibility Criteria and Application for submission details.

Please submit high quality SCANS or PHOTOS of JUST THE ART. There should be no background environments visible and no frames. Pictures should not be taken at an angle, straight-on shots only. There should be no watermarks on the images. JPEG or PNG file formats are required. Images must be 300 dpi.

You represent that the Art you submit is your own original work, owned and copyrighted, and that it does not infringe on any copyright, trademark, or intellectual property. You agree that the works you submit for the show will be the same works as submitted for evaluation and approved by the MvVO ART Selection Committee. You agree to submit high resolution .JPG or .PNG image files of at least 300dpi quality. You agree for MvVO ART to keep the credit card information provided for the Application fee on file. Furthermore, you agree to keep the credit card information up­ to ­date and authorize MvVO ART to charge said credit card for exhibition fees and any additional costs that may arise, if applicable, i.e. you are selected and you choose to participate. You will not be charged without written notification.
You agree that your Artworks shall conform to MvVO ART requirements as described herein. You also agree and authorize MvVO ART to reject non­conforming works at its sole discretion. You agree that MvVO ART has the sole discretion to allocate exhibition space and the right to change plans before and during the show without prior consultation with participants.

You agree, all sales transactions are managed and processed by MvVO ART at AD ART SHOW. There will be no commission fee.

MvVO ART does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.